Gary Vaynerchuk's Wine Library TV combines an irreverent approach to wine and a shrewd social media strategy. It won him web fame and the cachet to spin off book deals, new businesses and his own entrepreneurship-consulting firm.
"Look yourself in the mirror and ask yourself, 'What do I want to do everyday for the rest of my life?' Do that!"-- Gary Vaynerchuk
Gary Vaynerchuk is the founder of Wine Library TV. He started out working in the family business, Shopper’s Discount Liquors, and decided he wanted more after immersing himself in wine connoisseur magazines such as Wine Advocate and Wine Spectator. He renamed the store Wine Library, began the retail website and increased his revenue over ten times more than the income Shopper’s Discount was producing.
Gary is a very animated and passionate speaker. He has the ability to draw you into the topic. As soon as he comes onstage, immediately he’s pacing along the stage and literally ranting. “There’s no reason for you to do shit you don’t like…” (Vaynerchuk, 2008). He gives the impression that he is crass and uncaring. Yet, he is very charismatic and genuinely cares about people. Throughout the speech, he is adamant about finding something you are passionate about, something you love. Then find a way to make a profit out of it. Making an income doing something you hate is not satisfying or conducive to enjoying your life. He goes on to say that you have to work on that passion; carve out time for refining what you want to do. Your dream is not going to happen like magic.
The video initially caught my interest due to the title, Do What You Love (No Excuses). Music is my passion and I have no idea what I would do if I could not sing everyday for the rest of my life. However, I am having a tough time moving that dream forward and finding my niche in the music industry. I do not fit any kind of mold that society has come up with, so why would a label take a chance on me? It gets discouraging. Even though he was not, it felt like Gary was yelling at me “Get over your fear and just do it!” This is what I love to do; therefore I need to figure out a way to do it consistently.
Wine Library TV: http://tv.winelibrary.com/
About Gary: http://tv.winelibrary.com/about/
I loved your post about Do what you love! It is very brief and to the point. I am a singer as well and sometimes it do get hard, but you said it best, JUST DO IT! Everything will pay off in the long-run. Have a great day!
ReplyDeleteHey Vino! Thanks for your comments. It's always nice to touch base with a fellow musician. Good luck with the last couple of days of class.
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