“…I never really understood what would make someone want to read it and why anyone else would read it outside of a bank when your company was applying for a loan” (Mason-Williams, 2011).
With a combination of this class and the experts I have been exposed to over the last month, I feel my confidence has improved immensely when it comes to implementing putting my final business plan together. With each assignment, I’ve had to breakdown each component of my plan and analyze my idea in segments. Based on the perspectives of Brisbourne and Zwilling, the Executive Summary is the most important aspect of the Business Plan. Before learning this concept, I couldn’t understand why nor could I understand why this is the last aspect of the plan you write. Now, it makes sense.
This part of the plan is the most important because it is the first portion of the plan that anyone reads. I was unaware originally that the Executive Summary needs to act as a stand-alone document.
I plan to put immense focus on the Executive Summary once I have a rough draft outline of the remaining parts of my plan. The concept of my plan is not a brand new idea, but its implementation is different from anything anyone else has come up with. I want to be able to convey the uniqueness of my organization and grab the attention of all potential investors.
Another aspect of the business plan is the verbiage. I’ve been uneasy about how I can explain my business and my writing style. You want to convey a professional demeanor but at the same time you want your audience to understand what you are trying to say.
With learning and applying these new techniques, I’m excited to see what I am able to accomplish with my final draft.
Nic Brisbourne: uk.linkedin.com/in/brisbourne
Martin Zwilling: http://www.linkedin.com/in/martinzwilling
